Investment

Investment strategy

Category: Investment

The Indian real estate sector has witnessed transformational shifts in the last decade. From the rise of Tier-2 cities to landmark reforms like RERA, the industry has moved from unstructured growth to a more transparent, investor-friendly ecosystem. Yet, while apartments, offices, and REITs have grabbed attention, one constant has remained: land is still the backbone of Indian real estate.

Wealth strategist Kushal Dev Rathi explains that in 2025, land continues to be the most reliable asset class — finite, appreciating, and versatile. Unlike volatile stocks or depreciating apartments, land preserves wealth and creates long-term ecosystems of value.

Land is the cornerstone of Indian wealth.

Apartments depreciate with use. Commercial cycles wobble with interest rates. Equities and crypto swing. But land is finite, tangible, and multifunctional — the only asset that can appreciate, store value, and produce utility (food, rental ground lease, eco-tourism, renewable power) at the same time.

Wealth strategist Kushal Dev Rathi, who has spent 25+ years mapping appreciation corridors and building sustainable land portfolios, sums it up:


“Every real-estate story begins and ends with land. The next decade will reward those who treat land as a system, not a static plot.”

Below are 10 structural shifts that redefined Indian real estate in the last decade – and why they all point to Land as the Core Asset of all times.

 


1) Tier-2 Cities Driving the Next Indian Real Estate Boom

 

For years, Mumbai, NCR, and Bangalore monopolized investor mindshare. That changed. As industry trackers like ANAROCK, Knight Frank and CREDAI repeatedly show, housing demand and price momentum in Tier-2/3 citiesLucknow, Indore, Jaipur, Coimbatore, Surat, Nagpur, Vizag — often outpaced metros in the last cycle.

Why it happened

  • Jobs + infra: IT/ITES parks, industrial corridors, new airports.

  • Affordability: Entry prices are sane; yield stress is lower.

  • Reverse migration after COVID: talent wants space + lifestyle.

Investor takeaway: Land bought ahead of infra announcements in these cities delivered 2–4x in ~8–10 years. Early entry remains the edge.

Signals to watch:

  • State airport announcements, logistics parks, data centres

  • Expressway/metro DPRs getting tenders, not just press notes

  • University/medical hub expansions (sticky employment)

 

2) Infrastructure Became the Biggest Price Lever

 

The fastest way to understand land appreciation in India: follow the roads and runways. Whether it’s Noida International Airport (Jewar), the Delhi–Mumbai Expressway, Bengaluru’s Peripheral Ring Road, or metro corridors across Mumbai/Chennai/Hyderabad — the pattern repeats:

  1. Announcement → 2. Early speculative interest →

  2. Tendering & land pooling → 4. Construction →

  3. Commercial activity → 6. Sustained land rerating

Investor takeaway: If you can read the infra cycle, you can front-run the compounding. Apartment cycles lag; land is first to reprice.

Risk control: Buy inside influence zones (0–12 km of nodes), not in the middle of nowhere just because it’s “cheap”.

 

3) Policy Cleanup Made Titles Matter 

 

The RERA regime brought predictability to housing. REITs opened a gateway into Grade-A commercial. Digitisation of land records via Bhulekh/Bhunaksha portals reduced opacity. Together, these reinforced what Indians value most: clean, defensible title.

My view: “RERA made apartments safer to buy, but land with impeccable paperwork remains the purest store of real-estate value. When titles are clean, holding power is infinite.”

Actionable checklist (before you buy land):

  • 30-year title chain + encumbrance certificate

  • Mutation, khasra/khatauni, map congruence

  • Access road on revenue records (not “verbal”)

  • Land-use zoning & conversion feasibility

  • No litigations / Section 143/144 / environmental red flags

 

4) Festive Season Became a Supercycle –

   (Navratri → Diwali)

 

Roughly one-third to two-fifths of India’s annual property sales cluster around the festive window. Cultural auspiciousness meets bank offers and developer schemes. In the last five seasons, a new pattern emerged: well-located land parcels, farm plots and peri-urban homes started outselling luxury apartments in many micro-markets.

Why: Families are now attaching health, purity and legacy to land. A festive booking is no longer just a token ceremony — it’s a values statement.

Investor takeaway: If you plan to exit, list ahead of the festive quarter. If you plan to enter, hunt before marketing blitz peaks.

 

5) The “Wellness Wealth” Shift

 

Post-pandemic, space and air became premium. Farmhomes, weekend estates, agri-plots near metros (NCR, Pune, Bengaluru) saw structural demand, not a fad. Millennials and Gen-Z are driving it — not just UHNWIs.

Why it’s durable:

  • Hybrid work persists; 2–3 day commutes are acceptable.

  • Families want food sovereignty: organic kitchen gardens, safe milk, controlled inputs.

  • Wellness communities offer social proof (schools, sports, equestrian, cycling loops).

My principle:

Acreage replaces amenities. When the world gets noisier, quiet becomes luxury.”

 

6) ESG & Purpose-Led Investing Hit Land

 

“Green” stopped being a brochure word. India’s net-zero push unlocked solar parks, wind corridors, carbon credit projects, and regenerative agriculture. Demand for chemical-free produce and low-impact living is up and to the right.

Investor pathways:

  • Organic/regen farms with traceable buyers

  • Agro-forestry + carbon credit stacking where viable

  • Eco-tourism cottages with water/soil care

  • Ground leases for renewable infra in designated belts

Note: ESG projects require technical diligence. Don’t “greenwash” a speculative buy.

 

7) Luxury Redefined: Land Over Towers

 

The aspirational Indian is pivoting from top floors to topographies. Delhi farmhouse belts (Chhatarpur, Westend Greens), Alibaug, Goa hinterland, Nandi/Nasrapur belts — the billionaire set is voting with cheques.

Why: Privacy, provenance, and personal ecosystems. The smart luxury buyer wants soil, water, trees, silence — and a helipad if regulations allow.

Investor takeaway: In prime leisure belts, location trumps FAR. Scarcity compounds.

 

8) The Digital + PropTech Tailwind

 

With DILRMP and state portals, rural records are largely digitized; urban cadastral maps are catching up. PropTech tools now offer title analytics, satellite imagery, soil/water layers, flood-risk heatmaps, and even blockchain pilots for recording.

Outcome: The old complaint — “Land is risky” — is progressively less true if you work with data-literate teams.

 

9) Financing & Structures Matured

 

While retail land loans remain limited, investors now use:

  • Structured purchase agreements

  • Company/LLP vehicles for pooling and governance

  • Post-conversion mortgages at better rates

  • Rental ground leases as steady income

KDR view:

“The myth that land can’t produce cash flows is lazy. It can — just not through the old ‘buy and forget’ playbook.”

 

10)Why Land Remains the Cornerstone of Indian Real Estate in 2025

 

  • Appreciates with infra & scarcity

  • Preserves value in inflationary cycles

  • Produces utility/income (farming, leases, hospitality)

Gold stores, stocks grow, homes shelter — land does all three when developed thoughtfully. That’s why KDR calls it a “buy-and-evolve” asset, not “buy-and-hold.”

 

What the Next Decade (2025–2035) Likely Brings

 

  1. Airport-led booms across Tier-2/3 (Shirdi, Bhavnagar, Agra, Ayodhya belts).

  2. Corridor economies along Delhi–Mumbai, Amritsar–Kolkata, coastal highways.

  3. Wellness townships — agri + sports + education + senior living blends.

  4. Hyperlocal food grids feeding cities; premium for chemical-free produce.

  5. Title tech makes land transactions near-instant in select states.

  6. Carbon monetisation matures (with regulation) as a bonus yield on tree-cover projects.

My lens:

“The winners won’t be speculators. They’ll be system builders — people who combine land, water, soil, sunlight and community to create enduring value waves.”

 

How to Evaluate a Land Deal in 20 Minutes 

 

Macro (5 mins)

  • Is the location inside an influence zone (airport/expressway/industrial node/knowledge city)?

  • Does the state policy support land-use conversion you may need?

Title (5 mins)

  • 30-year chain, EC, mutation, zoning. Any red flags?

  • Road access on revenue maps, not only on Google.

Soil & Water (5 mins)

  • Soil type (black, red, laterite), depth, drainage.

  • Water table trends, borewell success ratio nearby; options for rainwater harvesting.

Neighbourhood & Exit (5 mins)

  • Are there anchor projects (campuses, resorts, logistics) within 8–12 km?

  • Who is your likely buyer/tenant 3–5 years out?

If all four pass, move to deep diligence.

 

Four Models to Monetize Land (Beyond “Waiting”)

 

  1. Agri + Farm-to-Fork:
    • Organic vegetables, specialty fruits, micro-greens, artisanal dairy

    • Tie-ups with premium F&B / housing communities

    • Adds brand equity to land

  2. Eco-Leisure:
    • 6–12 key cottages, weekend stays, events, retreats

    • Low FAR, high yield per key; lifestyle moat

  3. Ground Lease:
    • Solar/wind (in eligible belts), warehouse pads, EV infra

    • Indexed leases = inflation hedge

  4. Community Plots:
    • Curated 1-2 acre plots with water, fencing, drip lines, orchard plan

    • HOA-style governance; recurring O&M income

 

Risk Map and Mitigation Strategies 

 

  • Title disputes → buy only with clean 30-year chain, independent legal; avoid power-of-attorney sales.

  • Access ambiguity → insist on documented right of way.

  • Water stress → design harvesting + soil regeneration upfront; don’t over-promise.

  • Over-extension → scale in phases; match capex to pre-validated demand.

  • Regulatory shifts → structure compliantly (conversion, FSI/FAR, environmental). Work with on-ground counsel.

 

Case Snapshots 

 

  • Airport Influence Zone, NCR: Parcels identified 8–10 km from the Noida International Airport saw multi-bagger appreciation through the tender-to-construction window. Owners who layered farmstay + orchard multiplied yields beyond capital gains.

  • Belt Town, Western India: A 20-acre holding near a logistics/industrial park was parcelled into governed 1-acre agri plots with irrigation, access roads and community O&M. Exits completed within 24 months with recurring maintenance revenue.

  • Leisure Belt, Konkan/Goa Hinterland: Controlled-density villa farms traded at premium to urban luxury per-square-foot rates because privacy + provenance outranked tower amenities.

 

Why This Matters Now in 2025

 

  • Festive quarter (Navratri → Diwali) historically compresses demand and price discovery.

  • Infra projects across states (airports, coastal roads, expressways) are in execution, not just announcement.

  • Lifestyle drift toward wellness, space and control over food quality is structural, not cyclical.

  • Digitisation reduces friction; professional managers now run land like a modern portfolio.

2025 is a rare window where macro tailwinds and micro execution can work together for patient investors.

 

FAQs 

 

Q1. Isn’t land risky compared to buying a flat?
Risk comes from paperwork and ignorance, not from land itself. With clean title, mapped access, and clear land-use, risk is lower and rewards are higher than depreciating built stock.

Q2. How long should I hold?
Plan in 3–7 year horizons. Layer at least one utility or income model so you’re not forced to sell in a weak market.

Q3. What ticket sizes make sense?
From ₹25–50 lakh (peri-urban agri plots) to ₹5–15 crore (prime leisure/farm belts) — the key is quality of parcel and governance, not just size.

Q4. Can land support ESG outcomes?
Yes — regenerative agriculture, water recharge, tree cover, solar ground leases — when done compliantly — create both impact and income.

 

Conclusion: Why Land Sits at the Core of 2025

 

Conclusion
The last decade proves that Indian real estate has shifted in structure, scale, and strategy. Cities expanded, policies reformed, and infrastructure boomed — yet the common denominator of wealth creation remains land. As we enter 2025, land is no longer just a passive holding; it is a dynamic ecosystem powering housing, agriculture, wellness, and sustainability.

As Kushal Dev Rathi frames it:
👉 “India’s next decade of wealth won’t be measured in square feet but in acres, ecosystems, and enduring soil-backed value.”

“India’s next decade of wealth won’t be measured in square feet. It will be measured in acres, ecosystems, and the quality of value we grow from living soil.”

Read More:

 

Ready to evaluate a land corridor with a clean title, water-wise design, and exit clarity?


Book a 20-minute strategy call with me to map your budget to the right belt, paperwork and monetisation model.

 

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Indian Real Estate Trends 2025 graph

10 Shifts that redefined Indian Real Estate in the last decade — Why Land Is the Core Asset of 2025 | Kushal Dev Rathi

In the last decade, Indian real estate has transformed like never before — from Tier-2 city booms to massive policy reforms and festive season supercycles. Kushal Dev Rathi explains 10 powerful shifts that prove why land remains the ultimate wealth-building asset in 2025 and beyond.

10 Shifts that redefined Indian Real Estate in the last decade — Why Land Is the Core Asset of 2025 | Kushal Dev Rathi Read More »

Category: Investment

BRICS Expansion – 3 Powerful Shifts Shaping Gold and Land Investment in 2025

The global economic ground is shifting beneath investors’ feet. The BRICS alliance—Brazil, Russia, India, China, South Africa—has now expanded to 11 member nations, including Egypt, Iran, the UAE, and Indonesia. Together with its partner states, BRICS+ now accounts for 44% of global GDP and 56% of the world’s population.

This historic expansion signals a significant shift in economic power toward the Global South, challenging the decades-long dominance of the U.S. dollar in global trade.

Adding to the intensity, U.S. President Donald Trump recently issued a sharp warning—threatening 100% tariffs on BRICS nations if they attempt to replace the dollar in trade settlements. The geopolitical message is clear: the competition for financial influence is entering uncharted territory.


 

🇮🇳 Why This Matters for Indian Investors

India stands at the heart of this transformation.

  • Set to become the world’s 4th-largest economy by the end of 2025 (overtaking Japan)

  • Maintaining its position as the fastest-growing major economy with a projected 6.2% growth rate in 2025

  • Pursuing financial sovereignty through rupee-based trade agreements and diversification of foreign reserves

India’s approach is measured yet strategic. While New Delhi is not actively calling for the end of the dollar’s role, it is building safeguards—expanding gold reserves, strengthening trade ties, and prioritising self-reliance in global finance.


 

📈 Gold: The Hedge of Choice in Volatile Times

In 2023, BRICS nations collectively became the largest buyers of gold in the world.

  • China added 225 metric tons—its largest annual purchase in nearly 50 years

  • India and Russia also increased their holdings significantly

  • Gold prices hit record highs in 2025, driven by fears of de-dollarisation and persistent global tensions

Gold serves as insurance in a portfolio—it preserves wealth, acts as a hedge against inflation, and offers protection in times of geopolitical uncertainty. But as I often tell my clients, gold alone will not build the future.


 

🌱 Land: The Growth Engine of the New Wealth Standard


If gold is the shield, land is the sword.


Land is:

  • Finite – it cannot be manufactured

  • Tangible – it cannot be hacked or erased

  • Versatile – can generate income through agriculture, eco-tourism, or leasing

  • Appreciative – values rise with infrastructure growth and urban expansion

In my career, I have seen undervalued land corridors turn into booming economic zones:

  • Noida International Airport Zone – 300% value growth since 2012

  • Sariska–Alwar Belt – quadrupled prices in 10 years as eco-tourism took off

  • Goa–Maharashtra Border – land values surged with NH166S expansion and CRZ policy reforms

These aren’t lucky bets—they’re the result of strategic foresight, identifying high-ROI locations before they appear on the mainstream radar.


 

🔍 Comparing Asset Classes in Times of Uncertainty

Asset ClassStrengthsWeaknesses
GoldWealth preservation, inflation hedgeNo yield, storage costs
StocksGrowth potential, liquidityMarket volatility, speculative risk
REITsReal estate exposure, income potentialLinked to market cycles
LandAppreciation + utility + legacyRequires due diligence, less liquid

When balanced, gold and land together form a resilient foundation:

  • Gold = Stability & Protection

  • Land = Growth & Legacy


 

📜 Lessons in Leadership – For Nations and Investors

The BRICS expansion and U.S. trade threats offer a broader lesson: in times of disruption, strong leadership matters.

For nations:

  • The ability to adapt policy while protecting sovereignty is key

  • Building diverse alliances ensures resilience

For investors:

  • Asset allocation is a leadership decision in your own financial life

  • Proactive diversification beats reactive panic


As we celebrate India’s 79th Independence Day, I see a clear parallel: just as our freedom fighters sought political sovereignty, today’s generation must pursue financial sovereignty.


💡 My Advice to Investors in 2025

  1. Balance Your Portfolio – Gold for security, land for growth

  2. Stay Informed – Geopolitics is now a direct driver of asset performance

  3. Think Long-Term – Measure wealth in decades, not quarters

  4. Seek Expert Foresight – Avoid speculative hype; focus on fundamentals


 

📌 Conclusion: A New Gold Standard for the Future

We are in a historic moment. The economic tectonic plates are shifting, and India is uniquely positioned to benefit—if we act wisely.

For me, the “new gold standard” isn’t a return to old monetary systems; it’s about building resilient, asset-backed wealth.

  • Gold provides the shield.

  • Land provides the sword.
    Together, they can secure financial independence in an uncertain world.


About Kushal Dev Rathi
Kushal Dev Rathi is India’s leading land wealth strategist with over 25 years of experience in identifying high-growth land investment corridors. He has advised UHNWIs, family offices, and institutional investors on building resilient portfolios rooted in tangible assets.


Read More:

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BRICS EXPANSION -BRICS Summit with a dollar symbol and BRICS currency shift, illustrating Kushal Dev Rathi’s insights on gold, land, and the future of Indian wealth strategies.

BRICS Expansion – 3 Powerful Shifts Shaping Gold and Land Investment in 2025

BRICS Expansion – A Global Economic Shift in Motion The global economic ground is shifting beneath investors’ feet. The BRICS alliance—Brazil, Russia, India, China, South Africa—has now expanded to 11 member nations, including Egypt, Iran, the UAE, and Indonesia. Together with its partner states, BRICS+ now accounts for 44% of global GDP and 56% of

BRICS Expansion – 3 Powerful Shifts Shaping Gold and Land Investment in 2025 Read More »

Category: Investment

The Silent Wealth Shift: From Screens to Soil – Insights by Kushal Dev Rathi

Over the last 25 years, I’ve seen how India’s wealthy approach investment decisions. While trends come and go, one thing is becoming increasingly clear:

In today’s volatile world, land is emerging as the most powerful wealth strategy—and the next billionaires are already betting on it.

As equity markets wobble, tech valuations flatten, and digital fatigue rises, serious investors are asking a new question:

“How much of my wealth is floating—and how much is grounded?”


Why Kushal Dev Rathi Believes Strategic Land Acquisition Beats Equity

Here’s what land offers that stocks, mutual funds, and crypto don’t:

  • Tangible Control: Land doesn’t disappear in a crash or a tweet.
  • No Depreciation: Land never gets old, broken, or outdated.
  • Legacy-Friendly: Land can be passed down—without dilution or dematerialization.
  • Multi-Utility: Agriculture, tourism, rentals, conservation—it’s a multi-channel asset.

And most importantly:

Land in India is appreciating faster than most urban real estate or equity instruments when selected strategically.

Real Examples: Land Value Growth in High-ROI Zones

These are not predictions—they’re verified outcomes:

Noida International Airport Belt

  • ✅ 300% land value growth since 2012
  • ✅ Driven by Yamuna Expressway, DMIC, and global cargo infrastructure

Sariska–Alwar Wellness Corridor

  • ✅ 4X appreciation since 2015
  • ✅ Eco-tourism, forest zoning, solar corridor expansion

Goa–Maharashtra Coastal Border

  • ✅ 2.5X increase in last 3 years
  • ✅ Triggered by NH166S, CRZ reform, second-home buyers

These weren’t random wins. They were strategic forecasts made before infrastructure made the news.

The Kushal Dev Rathi Framework: Land as Wealth Infrastructure

“I don’t chase markets. I anticipate them.”

My work with investors, family offices, and green micro-communities has centered around one belief:


Land is not inventory. It’s insight.


Kushal Dev Rathi’s Land vs REITs Comparison

Asset class comparison chart showing land outperforming stocks, gold, and REITs in appreciation, utility, stability, and inheritance. Analysis by Kushal Dev Rathi.


Here’s how we approach it:

  • 🔍 Identify undervalued micro-corridors before the wave
  • 🧠 Use policy, zoning, and ecological factors as signals
  • 💡 Build legacy-based frameworks—not trend-driven decisions
  • 🌱 Enable yield (agriculture, tourism, carbon credits), not just price appreciation

Final Thought

  • In a world that celebrates fast wealth, I believe in slow capital that grows deep roots.
  • You can measure your value in hours.
    Or in acres that endure across generations.

CTA Block:

  • 📬 Want deeper insights on land strategy, location foresight, and building generational wealth?
    Subscribe to the Land Wealth Letters – India’s first soil-first strategy newsletter by Kushal Dev Rathi.

🔗 Read Newsletter on Substack, Medium and Linkedin
🌐 Explore More on kushaldevrathi.com

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Kushal Dev Rathi planting a sapling in a lush green field — symbolizing India’s land-first wealth strategy movement

Smart Reasons Why India’s Next Billionaires Are Betting on Land | Kushal Dev Rathi

The Silent Wealth Shift: From Screens to Soil – Insights by Kushal Dev Rathi Over the last 25 years, I’ve seen how India’s wealthy approach investment decisions. While trends come and go, one thing is becoming increasingly clear: In today’s volatile world, land is emerging as the most powerful wealth strategy—and the next billionaires are

Smart Reasons Why India’s Next Billionaires Are Betting on Land | Kushal Dev Rathi Read More »

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