Lifestyle

Category: Lifestyle

(For Earth Day – 22nd April)

Earth Day is not just an environmental movement; it is a call for responsible nationbuilding. As India aspires to become a global economic leader, sustainability cannot remain a buzzword — it must be at the core of our growth model.

Why Earth Day Matters

From agriculture to urbanization, India’s development directly affects natural
resources. The consequences of climate change, soil degradation, water scarcity, and
air pollution are no longer distant threats — they are realities impacting millions
today. Earth Day urges us to rethink development through the lens of sustainability.

The Role of Public and Private Investment

Green investments are the future of India’s economy.
Focused investments are needed in:

● Renewable energy and clean mobility
● Sustainable agriculture and water management
● Green infrastructure and urban planning
● Climate-resilient technologies

Both the public and private sectors must play an active role in balancing growth with
ecological responsibility.

Economic and Social Benefits

Sustainable development creates jobs, secures livelihoods, and ensures long-term
profitability. India’s commitment to Net-Zero by 2070 and increased ESG-focused
investments offer immense opportunities for businesses and communities alike.

Investment Takeaway

Earth Day reminds us that development and sustainability must go hand in hand.
Investing in a greener Bharat is investing in a future where prosperity is shared,
inclusive, and sustainable.

Earth Day is not just about saving nature — it is about securing Bharat’s
rightful place as a sustainable global power.

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Investing in Earth, Investing in Bharat’sFuture

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(For Earth Day – 22nd April) Earth Day is not just an environmental movement; it is a call for responsible nationbuilding. As India aspires to become a global economic leader, sustainability cannot remain a buzzword — it must be at the core of our growth model. Why Earth Day Matters From agriculture to urbanization, India’s […]

Investing in Earth, Investing in Bharat’sFuture Read More »

Category: Lifestyle

“We rush to teach our children how to code the future. But what about teaching them how to hold it?”

Are kids even kids anymore?

When I was growing up, evenings were a riot of scraped knees, mango-stained shirts, and mothers shouting us back home when the street lights flickered on. Today? Children return from school, plug into devices, and lose themselves to a world of likes, shares, and virtual validation.

It worries me. It should worry all of us.

Did you know?

  • 1 in 3 teenagers today experience anxiety linked to social media validation.
  • Cyberbullying has increased by 70% among children aged 10–16 in just the last 3 years.
  • Crimes targeting young users on digital platforms have spiked alarmingly, with predators lurking where parents least expect.

And yet, platforms are proudly launching ‘teenage versions’—as if exposing innocence earlier is progress!

I recently watched a child from one of our FarmHome families plant his first tomato seed. Not for likes. Not for claps. Just for the sheer, honest wonder of watching life sprout from mud.

That spark in his eyes made me ask—why aren’t we offering more of this? Why do we wait for adulthood, burnout, and therapy before we rediscover grounding? Why not anchor them now?

At our FarmHomes, we believe childhood should be filled with:

  • Dirt under the fingernails.
  • Skinned knees from climbing trees.
  • Growing a vegetable and proudly showing it off.
  • Falling asleep to the sounds of real crickets, not virtual ones.

Trust me, nurturing hobbies like farming, gardening, or simply running barefoot under the sun is a far better destiny than drowning nights in disco lights or escaping into alcohol at the first sign of life’s challenges.

The truth is simple—when you ground a child in nature, you prepare them for every storm life can throw.

Let’s give them roots before we hand them wings.

FarmHome living isn’t only for you. It’s for who your children will become.

Let’s sow resilience. Let’s nurture real childhoods again.

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Mitti Ke Daag: Childhood’s Real Medals

Mitti Ke Daag: Childhood’s Real Medals

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“We rush to teach our children how to code the future. But what about teaching them how to hold it?” Are kids even kids anymore? When I was growing up, evenings were a riot of scraped knees, mango-stained shirts, and mothers shouting us back home when the street lights flickered on. Today? Children return from

Mitti Ke Daag: Childhood’s Real Medals Read More »

Category: Lifestyle

A single tweet rattled global markets. But under my feet? The soil didn’t flinch.

This week, headlines were louder than usual.

Trump’s return to global news—his statements on tariffs, NATO disruptions, and sudden market reactions—reminded me how sensitive the world has become to political volatility. Oil surged, currencies wobbled, and supply chains braced for another shockwave.

In the middle of all this noise, I was walking through one of our FarmHome plots in Goa. A soft breeze moved through the trees. Birds were louder than the headlines. And for a moment, it struck me:

When everything above the ground gets unstable, the smartest investors go back to the ground beneath.

Seventeen years ago, I placed my first bet—not on stocks, not on startups—but on soil. I didn’t do it for trend. I did it for truth.

Back then, friends in finance told me, “Land is slow. Too still.” Today, that stillness is the very reason it’s the most reassuring asset in a world spinning faster than ever.

Land doesn’t default. It doesn’t tweet. It doesn’t need a bailout.

When inflation rises, it holds. When currencies fall, it breathes. When leaders change, it waits.

We’re in an age where political instability isn’t an exception. It’s the norm. One speech can alter the stock market. One sanction can erase portfolios. But a piece of fertile land? It continues to grow—quietly, predictably, powerfully.

Our FarmHome investments are not just for living—they are for anchoring. For ensuring that your wealth, your food, and your oxygen aren’t at the mercy of distant decisions.

This isn’t just about green returns. It’s about sovereign living.

Land is not just an investment. It’s an immunity.

 

 

 

 

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When the World Shakes, the LandStands Still

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A single tweet rattled global markets. But under my feet? The soil didn’t flinch. This week, headlines were louder than usual. Trump’s return to global news—his statements on tariffs, NATO disruptions, and sudden market reactions—reminded me how sensitive the world has become to political volatility. Oil surged, currencies wobbled, and supply chains braced for another

When the World Shakes, the LandStands Still Read More »

Category: Lifestyle

Baisakhi, the festival of harvest, goes beyond the golden fields of Punjab and Haryana. It is a celebration of India’s farmers — the true architects of Bharat’s economy and culture. This occasion reminds us that agriculture is not just a livelihood but the soul of rural India.

Why Baisakhi Matters

Baisakhi marks the harvesting of the rabi crop and commemorates the founding of the Khalsa Panth by Guru Gobind Singh Ji. For farmers, it is a festival of hope, resilience, and prosperity. For India, it reflects the indispensable role agriculture plays in sustaining food security and rural livelihoods.

The Role of Public and Private Investment

India’s agriculture sector supports over 50% of its population and contributes nearly 18% to the national GDP. Investments in:

● Agri-tech
● Modern infrastructure
● Farmer collectives (FPOs)
● Sustainable farming practices

are transforming Indian agriculture, ensuring it adapts to modern challenges while preserving its heritage.

Economic and Cultural Benefits

A strong rural economy ensures balanced national growth. Baisakhi is not only a celebration of harvest but also of India’s cultural wealth, community spirit, and untapped rural potential. Investors and policymakers alike must recognize that India’s rise as a global power rests firmly on the shoulders of its farmers.

Investment Takeaway

Baisakhi calls for collective action — to invest in rural prosperity, modernize agriculture, and empower those who nourish the nation. A prosperous Bharat is a prosperous India.

Baisakhi is not just about harvest; it is about hope, resilience, and India’s future.

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Baisakhi and Bharat: StrengtheningIndia’s Agrarian Backbone

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Baisakhi, the festival of harvest, goes beyond the golden fields of Punjab and Haryana. It is a celebration of India’s farmers — the true architects of Bharat’s economy and culture. This occasion reminds us that agriculture is not just a livelihood but the soul of rural India. Why Baisakhi Matters Baisakhi marks the harvesting of

Baisakhi and Bharat: StrengtheningIndia’s Agrarian Backbone Read More »

Category: Lifestyle

धरती को देना, सबसे पवित्र संकल्प है —’वसुधा वंदनम् संकल्पम्’ सिर्फ एक आयोजन नहीं, ये कृतज्ञता की कर्मभूमि है। – Kushal Dev Rathi

Some days are personal. Others are universal. 9th April 2025 is both — the 17th Foundation Day of our group and a reaffirmation of a deeper commitment: to our planet.

This year, we mark the day not with events, but with action. A plantation drive of 21,000 trees — not just as a gesture, but as a foundation of a grander mission: to plant 1 million trees in the next 5 years under our green oath — ‘वसुधा वंदनम् संकल्पम्’. A promise to give back to the roots, literally.

Why trees? Because they are not just symbols of nature — they are its most active protectors. Some trees do more than beautify; they oxygenate.
Here’s a powerful truth from a study by Nelda Foundation — the following trees are among the most oxygen-generating trees in India:

Top 15 Oxygen-Rich Trees in India:
1. Peepal (Ficus religiosa)
2. Neem (Azadirachta indica)
3. Banyan (Ficus benghalensis)
4. Ashoka (Saraca asoca)
5. Arjuna (Terminalia arjuna)
6. Bael (Aegle marmelos)
7. Jamun (Syzygium cumini)
8. Tamarind (Tamarindus indica)
9. Amla (Phyllanthus emblica)
10. Indian Almond (Terminalia catappa)
11. Gulmohar (Delonix regia)
12. Kachnar (Bauhinia variegata)
13. Kadamba (Neolamarckia cadamba)
14. Amaltas (Cassia fistula)
15. Drumstick/Moringa (Moringa oleifera)

These are not just trees. They are time-tested custodians of cleaner air, cooler shade, and ecological balance. When you plant any of these, you’re not just making a green choice — you’re investing in the planet’s future.
Our drive is a small but significant part of this mission. This is not a photo-op, it’s a pledge — rooted in our belief that urban farming is not a hobby, it’s a lifestyle. Every project under our vision — from SportsLand to Southend, from Delhi to Goa — embodies this ethos.

This Foundation Day, we’re not just celebrating how far we’ve come, but how consciously we wish to go forward.
Let’s make Earth a shareholder in our success.
Call to Action: 🌱 Be a part of ‘वसुधा वंदनम् संकल्पम्’.
Plant a tree. Plant your intent.
📸 Tag your tree with #urbanfarmer and tell the world — “I plant, I pledge.”
Because legacies are not built in boardrooms. They grow, leaf by leaf.

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Kushal Dev Rathi

Vasudha Vandanam Sankalpam – A Tribute to Mother Earth

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धरती को देना, सबसे पवित्र संकल्प है —’वसुधा वंदनम् संकल्पम्’ सिर्फ एक आयोजन नहीं, ये कृतज्ञता की कर्मभूमि है। – Kushal Dev Rathi Some days are personal. Others are universal. 9th April 2025 is both — the 17th Foundation Day of our group and a reaffirmation of a deeper commitment: to our planet. This year,

Vasudha Vandanam Sankalpam – A Tribute to Mother Earth Read More »

Category: Lifestyle

(For World Health Day – 7th April)

A healthy nation is a prosperous nation. On World Health Day, it is essential to recognize that public
health is not just a welfare issue — it is a cornerstone of India’s socio-economic progress. The health
of 1.4 billion Indians directly impacts productivity, innovation, and national development.

Why World Health Day Matters

While India has made significant strides in healthcare through programs like Ayushman Bharat and National Health Mission, access to quality healthcare remains uneven. World Health Day is a
reminder that health must be prioritized not only in policy but also in investment decisions. For
Bharat, healthcare is both a human right and an economic imperative.

The Role of Public and Private Investment

India’s healthcare sector is expected to reach USD 372 billion by 2025, but the real challenge lies in
ensuring accessibility and affordability.
Key investment areas include:

● Strengthening primary healthcare
● Expanding telemedicine and digital health
● Building health infrastructure in rural India
● Promoting preventive and wellness-based healthcare

Economic and Social Benefits

Investments in public health improve workforce productivity, reduce poverty, and enhance social
stability. For investors and policymakers, healthcare is no longer optional — it is foundational to
inclusive growth.

Investment Takeaway

World Health Day reminds us that investing in health is investing in India’s future. A robust,
equitable healthcare system is essential for sustained economic growth and national well-being.
In a nation as vast as Bharat, the health of every citizen is the health of the nation itself.

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Investing in a Healthier India: Why PublicHealth is the Real Economic Policy

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(For World Health Day – 7th April) A healthy nation is a prosperous nation. On World Health Day, it is essential to recognize that publichealth is not just a welfare issue — it is a cornerstone of India’s socio-economic progress. The healthof 1.4 billion Indians directly impacts productivity, innovation, and national development. Why World Health

Investing in a Healthier India: Why PublicHealth is the Real Economic Policy Read More »

Category: Lifestyle

Welcome to FY 2025—the year where economic resilience meets opportunity. As India
moves towards a $4.27 trillion economy, the new financial year is more than just numbers on
a balance sheet—it’s a roadmap for growth, investment, and innovation.
What’s Trending in FY 2025?

   ● Tax Reforms: With incomes up to ₹12 lakh now tax-free under the new regime,

consumer spending is set to surge.
   ● Agriculture Boost: The Prime Minister Dhan-Dhaanya Krishi Yojana aims to
strengthen credit access for over 7.7 crore farmers.
   ● Innovation Investment: ₹20,000 crore has been allocated to foster private-sector
R&D, fueling India’s transformation into a knowledge-driven economy.

Why This Matters:

    ● Economic Expansion: A 6.5% projected GDP growth means more opportunities
across sectors.
    ● Lower Inflation, Bigger Moves: With inflation now under RBI’s 4% target, borrowing
costs are expected to decline, making it the perfect time for large-scale investments.
    ● GST Simplification: Expect tax rationalization that will make compliance easier and
business growth smoother.

Sector Spotlight: Where to Look in 2025

    ● Infrastructure & Telecom: ₹53.2 billion is earmarked for expanding telecom
networks—think digital India on steroids.
    ● Luxury & Experiential Investments: With high-net-worth spending on the rise, real
estate, tourism, and high-end services are set to benefit.
   ● Sustainable Development: Public-private collaborations are fueling eco-conscious
projects and long-term wealth creation.

The Big Picture:

FY 2025 is shaping up to be a year of smart strategies, new policies, and big breakthroughs.
The question isn’t whether growth is happening—it’s how you’re positioning yourself in this
evolving landscape.

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New Financial Year 2025: A Year of Growth, Strategy, and Innovation

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Welcome to FY 2025—the year where economic resilience meets opportunity. As Indiamoves towards a $4.27 trillion economy, the new financial year is more than just numbers ona balance sheet—it’s a roadmap for growth, investment, and innovation.What’s Trending in FY 2025?    ● Tax Reforms: With incomes up to ₹12 lakh now tax-free under the new

New Financial Year 2025: A Year of Growth, Strategy, and Innovation Read More »

Category: Lifestyle

Gone are the days when investments were purely about profits. The new wave of investors
is blending financial gains with societal impact—and reaping the benefits.

What’s Driving This Shift?
   ● ESG Investing Boom: Environmental, Social, and Governance (ESG) funds have
outperformed traditional funds by 12% in the past three years.
   ● Government Policies: Many countries now offer tax breaks and incentives for
impact-driven investments.
   ● Consumer & Market Demand: 85% of global consumers prefer brands that align
with sustainability.

Market Insight: Impact investment funds are projected to reach ₹99,00,000 crore by 2027.
Those who align their portfolios now stand to gain early-mover advantages.

Strategic Takeaway: Smart money is moving toward investments that benefit both people
and the planet.

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Innovative Investment Strategies: Merging Profitability with Social Responsibility

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Gone are the days when investments were purely about profits. The new wave of investorsis blending financial gains with societal impact—and reaping the benefits. What’s Driving This Shift?   ● ESG Investing Boom: Environmental, Social, and Governance (ESG) funds haveoutperformed traditional funds by 12% in the past three years.   ● Government Policies: Many countries now offer

Innovative Investment Strategies: Merging Profitability with Social Responsibility Read More »

Category: Lifestyle

Holi is more than just a festival—it is a living testament to India’s deep-rooted cultural
heritage. From the vibrant temples of Vrindavan to the grand palaces of Rajasthan, Holi has
been celebrated for centuries, blending mythology, tradition, and community spirit. But
beyond its colors and joy, Holi presents a unique opportunity to preserve and invest in
India’s rich heritage.

Why Heritage Preservation During Holi Matters

● Reviving Historic Landmarks: Iconic Holi celebrations in places like Mathura,
Barsana, and Udaipur bring global attention to these historical sites, driving
restoration efforts and tourism revenue.
● Cultural Tourism Boom: India’s heritage tourism market is projected to reach
₹35,000 crore by 2028, with Holi playing a major role in attracting domestic and
international visitors.
● Economic Growth Through Festivities: Holi celebrations in heritage-rich locations
contribute significantly to the local economy, creating jobs and sustaining artisanal
industries.

The Role of Public and Private Investment in Heritage Conservation

● Restoring Ancient Temples and Palaces: Successful public-private partnerships

have restored iconic structures like the Banke Bihari Temple in Vrindavan, enhancing
visitor experiences while protecting cultural assets.
● Luxury Heritage Experiences: High-end hospitality brands are converting palaces
and havelis into luxury retreats, offering exclusive Holi celebrations that preserve
history while driving economic returns.
● Government and Policy Support: Initiatives promoting heritage tourism during
festivals like Holi are encouraging investors to contribute to conservation efforts

Sustaining Art and Craft Traditions Linked to Holi

● Handmade Natural Colors: The demand for organic gulal, made using traditional

techniques, supports rural artisans and promotes eco-friendly celebrations.
● Traditional Textile Industry: The production of handwoven sarees, dupattas, and
festive attire sustains India’s centuries-old textile heritage.
● Folk Music and Dance Revivals: Holi celebrations across India serve as platforms
to showcase and preserve regional folk arts and performances.

Investment Takeaway: Holi is not just a festival—it is an opportunity to protect India’s
heritage while fostering economic and cultural growth. By investing in heritage conservation,
sustainable tourism, and traditional industries, we can ensure that India’s cultural legacy
continues to thrive for generations to come.

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Holi and Heritage: Reviving India’s Cultural Legacy Through Festivals

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Holi is more than just a festival—it is a living testament to India’s deep-rooted culturalheritage. From the vibrant temples of Vrindavan to the grand palaces of Rajasthan, Holi hasbeen celebrated for centuries, blending mythology, tradition, and community spirit. Butbeyond its colors and joy, Holi presents a unique opportunity to preserve and invest inIndia’s rich heritage.

Holi and Heritage: Reviving India’s Cultural Legacy Through Festivals Read More »

Category: Lifestyle

Urban spaces are not just for skyscrapers—they’re becoming hubs for sustainable
agriculture. With food security becoming a pressing concern, urban farming is emerging as a
billion-dollar industry.
Why Urban Farming is the Future:
   ● Land Utilization: Vacant rooftops and underused plots are being converted into
high-yield urban farms.
   ● Government Backing: Policies in cities like Amsterdam, Singapore, and Mumbai are
pushing urban farming initiatives.
   ● High Investment Returns: Urban farming ventures are seeing 20-30% annual
growth rates.
Latest Developments: The rise of agri-tech startups is revolutionizing urban farming through
AI-driven irrigation, hydroponics, and community-supported agriculture models.
Investor Alert: The food of the future is grown in the heart of cities. Are you investing where
the market is headed?

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Urban Farming: Transforming Cities into Sustainable Food Hubs

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Urban spaces are not just for skyscrapers—they’re becoming hubs for sustainableagriculture. With food security becoming a pressing concern, urban farming is emerging as abillion-dollar industry.Why Urban Farming is the Future:   ● Land Utilization: Vacant rooftops and underused plots are being converted intohigh-yield urban farms.   ● Government Backing: Policies in cities like Amsterdam, Singapore, and Mumbai

Urban Farming: Transforming Cities into Sustainable Food Hubs Read More »

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