Gone are the days when investments were purely about profits. The new wave of investors
is blending financial gains with societal impact—and reaping the benefits.
What’s Driving This Shift?
● ESG Investing Boom: Environmental, Social, and Governance (ESG) funds have
outperformed traditional funds by 12% in the past three years.
● Government Policies: Many countries now offer tax breaks and incentives for
impact-driven investments.
● Consumer & Market Demand: 85% of global consumers prefer brands that align
with sustainability.
Market Insight: Impact investment funds are projected to reach ₹99,00,000 crore by 2027.
Those who align their portfolios now stand to gain early-mover advantages.
Strategic Takeaway: Smart money is moving toward investments that benefit both people
and the planet.
